Eat what bugs you: Entomophagy and its potential in American markets
We believe insects must enter food discretely and be delicious, so our first product is the Chirp Cricket Chip. Chirps are 20% cricket flour, which gives them 3x the protein of most chips, and makes eating insects approachable. Market research suggests that over 50% of American consumers would try Chirps, and in addition to other funding, we crowd-sourced over $60,000 in 30 days to bring Chirps to market. Concurrently, we are developing products to help replace a proportion of conventional meat with entomeat.
While these successes have been encouraging, large gaps in the science of entomophagy remain unmet. The allergen profile, nutrient absorption, and mass-farming techniques for many insects are unknown, and advances in these sciences would help expand the number of available insects and facilitate FDA regulation. Through partnering business with science, Six Foods hopes to help make entomophagy a significant and
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