Uffda! Selling biological control to Norwegian bachelor farmers in the Upper Midwest

In 2008 through 2009, seven States in the Midwestern US participated in the release of the parasitoid Binodoxys communis (Gahan) (Hymenoptera: Braconidae) for classical biological control of the soybean aphid, Aphis glycines Matsumura (Hemiptera: Aphididae). Several states also included an Extension and outreach component as part of the release program, to educate soybean producers and the public about the benefits of biological control. In this presentation we discuss what we have learned about communicating effectively with the public about parasitoids and classical biological control.