Blogging: A novel way to provide current information to clientele

Utilizing a weblog, or blog, to disseminate information to the public can broaden the audience reached by traditional newsletters or email lists. The Urban IPM blog, started in 2008, has achieved over 8,000 pageviews from 70 countries/ territories. Blogs are easy to start up, may be free of charge to the blogger and can help reduce or eliminate having to manage mail and/ or email lists.