The Tart Cherry Integrated Orchard Management Project began in September 2003 to guide the US tart cherry industry as it encounters increased pest management challenges. We have brought together a team of entomologists, pathologists, horticulturists, a soil microbiology expert, an agricultural economist, and an evaluation specialist to develop, deliver and evaluate tart cherry orchard management practices in Michigan, Wisconsin, and Utah. Project activities include IPM research of reduced risk tart cherry management, extension and outreach activities to aid in the adoption of reduced risk orchard management strategies, and social and economic evaluation of reduced risk pest management systems. The project is guided by a Management Team comprised of 17 individuals from the US tart cherry industry including growers, extension personnel, project researchers, input suppliers, processors, growers, and pest management consultants. Although this project is wide in scope, this presentation will cover two major aspects of this program. The first aspect is an industry-wide survey developed and implemented to create an industry baseline on management strategies and attitudes and perceptions of IPM. Survey results will help the project shape its research and outreach efforts and will also measure project impacts. The second aspect covered will be on-farm trials of reduced risk insecticides. In Michigan, spray programs that included reduced risk insecticides provided control of plum curculio, eastern cherry fruit fly, and green fruitworm that was as good as grower standard programs. In Utah, reduced risk insecticides were demonstrated as viable alternatives to organophosphate insecticides for controlling western cherry fruit fly.