Pink hibiscus mealybugs (Maconellicoccus hirsutus) are easily detected once populations reach high and damaging levels. However, a key to deploying effective management measures is early detection before the pest has spread over a wide area. Preliminary tests of the recently identified and synthesized female sex pheromone indicate a powerful and highly specific attractant. Field tests have determined the most effect trap type, the relative distance of attraction and the longevity of the lure. Currently, field experiments show that the pheromone traps indicate the presence of pink hibiscus mealybugs in the area although no visual indication is evident. Combined with visual inspection, the pheromone trap may serve as a valuable tool to detect new infestations of pink hibiscus mealybugs.