Baited traps are an important component of detection programs for exotic wood infesting longhorned beetles (Coleoptera: Cerambycidae). High release ethanol and alpha-pinene baited traps are widely used in these detection efforts. The work reported here compared the effectiveness of a new commercially available longhorned beetle lure in multiple funnel traps with high release ethanol, high release alpha-pinene and combinations of high release ethanol and alpha-pinene. Tests were conducted in a northern hardwood forest dominated by sugar maple and a mature jack pine forest in Michigan’s Upper Peninsula. More longhorned beetles were captured in traps baited with the new lure than in other traps, though the overall number captured was small. Bark beetles (Coleoptera: Scolytidae) and checkered beetles (Coleoptera: Cleridae) were also captured in traps baited with the new lure. The elevated trap catches of the checkered bark beetles using the new longhorned beetle lure is of concern as these are important predators of pestiferous bark beetle species. Use of the new longhorned beetle lure appears to be best limited to potential entry points for exotic species rather than forested settings.