Wednesday, 20 November 2002 - 3:45 PM
1035

This presentation is part of : Insect Control: Do It Yourself Homeowner. But How?

Pest control through the eyes of retailers and consumers

Giancarlo Miranda, Marketing, The Scotts Company, Marketing, 14111 ScottsLawn Rd, Marysville, OH

Will focus around how consumers view insect control in and around the home, and how manufacturers are looking for ways to identify and fulfill their need gaps. Specific areas are most common insect infestations, and what people do to control them. Consumers' attitudes regarding current insect control options, and their "wish list" for the ideal product. We'll also explore attitudes regarding "green products" and environmental impact of insect controls from the consumer perspective.

Keywords: Control Options, Consumer Attitudes

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